A BRIEF HISTORY

Men don’t replace underwear often enough and when we do, it’s normally a 3 pack from the supermarket because its just so darn convenient. Or if we’re lucky, Santa Clause is good to us that year and surprises us with a 10 pack. But what good is a cheap and convenient pack of underwear if it leaves you uncomfortable and constantly readjusting? Our goal and commitment is to take the hassle out of buying underwear and make you so comfortable, you’ll have one less decision a day and a new spring in your step.

There's no substitute for comfort

We tried and tested numerous pairs of underwear from various brands and struggled to find a single pair that was ridiculously comfy and didn’t cost an arm and a leg. Our blend of Micromodal with Elastane creates the perfect amount of stretch so your undies form to your body effortlessly and stay put throughout the day. No more riding up!

Focus on the more important things

We decided on Micromodal. A rayon fibre that is similar to silk, 3 times softer and 50% more absorbent than cotton. It’s an eco-friendly fabric, spun from cellulose extracted from Beechwood trees. It is extremely breathable, highly absorbent, and resistant to shrinking and fading. It also inhibits odours and natural forming bacteria meaning you’ll stay fresh all day long.

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PROGRESSIVE FABRICS

We use progressive fabrics to ensure you are wearing the most comfortable undies possible. Micromodal is 3x softer, and 50% more absorbent than cotton. This is the fabric of the future.

We use progressive fabrics to ensure you are wearing the most comfortable undies possible. Micromodal is 3x softer, and 50% more absorbent than cotton. This is the fabric of the future.

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THE PERFECT FIT

We understand how underwear should fit. Years of testing and research has gone into producing a fit that effortlessly hugs the right areas, minimises ride up and feels feather light against the skin, even in the toughest of situations.

SUSTAINABLY SOURCED

Our factories in Austria and Turkey are regarded as some of the best for their sustainability and ethical practices. Micromodal is a naturally sourced fibre, and 95% of the resources used to produce the fibre are collected and reused, meaning there is minimal impact on the environment.

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